Creating a brief
It is best to formalise a brief in writing. Consider the relevance of the following information for inclusion:
- background about the business, market and context for the project.
- nature and scope of the project, and details of any previous work.
- required outputs and deliverables including quantities or schedules of accommodation
- project objectives which are specific, measurable, achievable, realistic, time-related and state what the project is expected to achieve for the business
- marketing background: [where relevant] history, positioning, market share, competitive products, market research
- target audience/users: who will use or consume the outcome, pricing, volume and life expectancy
- constraints may include siting, manufacturing, technical constraints and details of guidelines such as corporate/branding, regulations, permissions required or obtained.
- technical information: including elements of products and details of known working parts or processes
- manufacturing, production and distribution: facilities available, preferred materials and techniques, packaging, transportation
- maintenance: what is required and by whom
- environmental issues: range and type of impact
- budget: an indication of the budget available and sources of funding where relevant.
- timescales for the different stages of the design process and final completion
- terms of business
- intellectual property agreements including patent, design registration, copyright and trademark ownership
- deadline for submission of proposal