Graphic design and visual communications

A graphic designer uses visual communications to persuade and inform through media such as brochures, leaflets, direct mail, newsletters and magazines, websites, presentations, product catalogues and data sheets, training/instruction material, books, posters, displays, logos, packaging and signs.

Visual communications brings together many different disciplines including photography, copywriting, illustration, typography and print. The graphic designer prepares layouts and other visual representations of the finished “product”, then progresses the project to completion, managing the input of other specialists. Digital technology means that much of the creative and production work is now carried out on computer.

Graphic designers benefit businesses by improving the quality, clarity and effectiveness of printed and multimedia communications. Effective communications can increase understanding and awareness of the company and support sales, marketing and public relations initiatives.

Related disciplines Multimedia design, exhibition design and packaging design, interior design, architecture

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