All businesses go through change but when this includes the processes used to sell your products, professional design, coupled with strategic input become important requirements.
As Smallcombe Clocks & Lights discovered,
it can also be the catalyst for even greater business success.
| Key Issues |
Results |
- A change in business focus requiring a more professional approach to marketing
- Introduction of on-line trading
- A new communications to fit in a modern age whilst retaining all the key elements of a traditional company with traditional values
|
- Greater awareness in the market place
- More clearly focused direct marketing activities
- Increased sales
|
|
Business: Smallcombe Clocks & Lights
Design Company: Page Media Group PLC
Employees: 10
Founded: 1974
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Business Background
Starting out as a small family concern back in 1974, designing and manufacturing a range of Grandfather clocks, the company grew to such a point that by the mid 80’s almost every major department store and mail order company in the UK were selling Smallcombe clocks, introducing new products such as mantel shelf clocks, along the way.
Although their reputation for
quality, craftsmanship and design were without question, the competitiveness of the market – particularly from overseas manufacturers – was making it difficult for them to increase their profitability.
In 1993, they acquired a retail unit
at the Lakeside Shopping Centre in Thurrock and started selling both their own range of clocks and models sourced from overseas suppliers.
By 1996, they had all but pulled out of the wholesale market and manufacturing, concentrating on retail through their Lakeside shop.
They also embarked upon selling their products through mail order and “off-the-page” advertising with advertisements appearing in the national press.
Less turnover but greater profit – an approach that remains today. |