If you’re about to take a product to market, a strong identity is a key requirement. If you’re aiming for the stock market - it’s crucial!
It’s no coincidence that some of the UK’s most innovative and successful new products have all been launched with strong graphic identities. Innovation and quality alone are often insufficient virtues to guarantee success.
| Key Issues |
Results |
- “Ring fence” and protect the integrity of the product’s brand amid increasing competition
- Changing market dynamics – selling becoming more complex
- Moving to stock-market flotation within 10 years
|
- Increased turnover from £95,000 to over £1million
- Established the brand name within the market place
- More effective at attracting quality global distributors
and agents
|
|
Business: MediTech
Design Company: The Association of Ideas
Business Type: Medical Equipment
Employees: 11
Founded: 1989
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Turnover:
Prior to design: £95,000
After design process: £1m +
Business Background
It’s a pity that the tag line “Helps you breathe more easily” has been taken as it could equally apply to the MicroVent – although the end benefits of this product are of slighter greater consequence than unblocking a stuffy nose – it helps save lives!
It’s a device that delivers oxygen to patients in potentially life-threatening situations. Used by emergency crews throughout the world, it was developed and manufactured by Halstead based MediTech Ltd, who sell the units through an ever expanding network for global distributors and agents. (Less than 20% of their output is for the home market).
The company has grown from its early roots in electronic components in the 1980s to become one of the leading lights in its field, if not the leading light, with a stock market flotation targeted within the next 8 to 10 years. |