“My business is too small to benefit from professional design!”
It’s a common belief amongst the small business community that a company needs to attain a certain size before it can consider investing in such a perceived extravagance. In fact, it’s when a business is at its smallest that the benefits of professional design really start to pay dividends.
| Key Issues |
Results |
- Business lacking in confidence
- Sector not noted for its openness to the creative processes
- A need to build credibility in the market place
|
- Greater confidence and conviction about the business
- Increase in the number of quality clients that have been attracted
- Added vigour in the way business is approached
|
“It has enabled me to regain confidence in dealing with clients” |
Business: Jerome Associates Ltd
Design Company: M Tyler
Business Type: Accountancy
Employees: Sole Trader
Founded: 2003
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Business Background
Adam Barker is a living, dictionary definition of the “one-man-band”. Working alone from his remote farmhouse in deepest Essex, he provides accounting and tax advisory services to a small but loyal client base. It’s these clients he relies upon to meet his ambitions that remain no loftier (although no less honourable) than to simply provide for his young family and their future.
Not then, your typical candidate for a graphic identity overhaul! Indeed, you may ask what he could possibly achieve from such a process. It’s certainly something he asked himself more than once since he started out on his own.
“I guess being an accountant, I live in a world of black and white. If I couldn’t account for something or see a tangible outcome, I considered it as superfluous. Sure I’d been aware of graphic design, corporate identities, branding and the like but I was always sceptical of its effect on business – especially mine. After all, my clients want lower tax bills, not fancy artwork turning up through their letterbox!”
Adam’s main goal in qualifying as an accountant was to enable him to practice professionally as quickly as possible.
It was a decision that would serve him well – still does in fact. |