Turning a good idea into a finished product requires professional design if it is to become a commercial success.
For Lapsak, design was to be product’s key feature, so a professional approach was of even greater importance
| Key Issues |
Results |
- New product
- Development from conceptual sketches
- Price capped production requirements
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- Creation of a “image” product through design
- Solid increase in sales
- Very positive reaction from the trade
|
|
Business: Originals International (Lapsak)
Design Company: Nomad 3D
Business Type: Furniture and Giftware
Employees: 6
Founded: 1990
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Business Background
Like millions of other people throughout the land, Mike Odams often gets home in the evening at different times and after a hard day’s toil, eats his evening meal in front of the television, catching up on the day’s news, soaps or whatever else takes his fancy. And just like many others, a tea tray with an integral bean bag provides Mike with an ideal alternative to the kitchen table.
The trouble is, these tea trays tend to be aimed at the more “senior” customer, something that Mike, some way off collecting his pension, was all too aware of.
Running a business involved with the importation and wholesale of furniture and giftware, he realised that his evening dining habits were shared by many others of similar and younger age group – not a sector of the market renowned for its taste in floral patterns and chintz!
It was upon this realisation that Mike developed the concept for the Lapsak.
“I don’t know exactly when the idea came to me, it was over a period of time that it developed. I knew the market existed and just started sketching out a few ideas” |